People who use labels to describe people are proud of the labels they give themselves. Ironically, the very same people who are proud of the labels they give themselves, do so because of the labels they give their Gods. But if an atheist engages in a sincere, lengthy, in-depth discussion concerning the nuances and intricacies of the believer's "infinite" and "eternal" God, the believer will often reject almost every label offered by the atheist to try and describe the "believer's" brand of God - a brand that every believer equally rejects is a "brand" at all. But if that same atheist engages in that very same sincere, lengthy, in-depth discussion concerning those same attributes of "God," while pretending to be a "believer," the believer will often be willing to accept all of the labels the atheist will offer, by interpreting them in the most favorable way the believer can imagine.